Created with expertise by beauty professional Tiila Abbitt—who has over a decade of product development experience in the beauty industry including 7 years of product development at Sephora. Tiila quickly learned that in the USA, there are only 11 banned chemicals in color cosmetics while in the European Union, there are over 1300. Because of this, she learned how to formulate color cosmetics with a very large chemical ban list and how to substitute for cleaner alternatives.Aether Beauty offers high-quality, vegan, and sustainable makeup that harnesses the power of nature.